terça-feira, 12 de fevereiro de 2013

A spoonful of music helps the string theory go down

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  1. A spoonful of music helps the string theory go down

    It usually takes a bachelor’s degree in the sciences to find yourself in a lab coat and peering through a microscope at the Weizmann Institute, Israel’s internationally renowned research center. But last fall, Ivri Lider, one of Israel’s most popular rock stars, found himself on the campus hopping from lab to lab with band mate Johnny Goldstein. Lider is only slightly less accomplished in the field of physics.

    “I studied physics for about a year in high school,” he says.

    But we’re never too old for a fieldtrip, right? Lider and Goldstein were invited to create a music video for a reunion of the institute’s physics faculty, which was passed around internally at the institute and recently made its YouTube debut.

    “Usually physics is considered difficult for the general public,” says Yael Goren-Wegman, director of the alumni association. “We wanted to make it popular and accessible to show that physics is not as difficult as it sounds.”

    The resulting video, called “Touching Something No One Found,” is an attempt to inject the family-friendly reunion with a little pop glam and increase awareness about the newly established alumni association. And fans of Lider and Goldstein’s electro-pop project The Young Professionals can get a taste of their signature sexy/cool, groovy style mixed with a dose of scientific theory.

    From Haaretz, together with a paper on Lucas Films homo porn producted in Israel: http://www.haaretz.com/culture/culture-fop/culture-fop-don-t-worry-israel-the-king-of-gay-porn-is-behind-you.premium-1.502747

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